Innovate Raleigh Summit 2021
Brand & positioning for an anniversary summit event celebrating Raleigh’s vibrant entrepreneurial ecosystem.
THE BRIEF
Build an event branding system to reflect the boldness and creativity of Raleigh's entrepreneurial community.
THE STRATEGY
The Innovate Raleigh Summit is an annual event that convenes a diverse group of entrepreneurs, business leaders, and engaged citizens from across the research triangle region to highlight inspiring stories and explore a vision for the future of our community. For Innovate Raleigh’s 10th Anniversary Summit Event, we partnered with the design team at Brand Engine to express the theme of ‘Then. Now. Next’ with a visual brand system to activate the experience at every touchpoint.
THE APPROACH
Brand positioning
Branding + visual identity system
Digital collateral
