OUR
TOOLKIT

We deliver brand and culture growth through strategic positioning, storytelling, brand identity design, culture initiatives, creative ideas and more.

Research + Strategy

+ Market Research & Consumer Insights

+ UX Research

+ Focus Group Facilitation

+ Strategic Brand Positioning

+ Brand & Product Naming

+ Brand & Product Architecture

Identity + Design

+ Visual Branding & Corporate Identity

+ Brand Personality Development

+ Narrative & Messaging Development

+ Interior & Environmental Branding

+ Internal Brand Rollout & Alignment

Experience

+ Brand & Culture Alignment

+ Core Values Development

+ Recruitment Campaign Strategy

+ Employee & Client Engagement

+ Creative Ideation & Execution

+ Brand & Culture Consulting

White-label Agency Support

  • From market research to simple surveys and focus groups, support your team and clients with data and the insights to use it effectively.

  • From pitches to campaigns, we’ll deliver tailor-made brand positioning, messaging and creative strategies that have a measurable impact.

  • The Offset Crew has decades of agency experience — across strategy, accounts and creative. Let us serve as an extension of your team for one project or an entire account.

  • Need a killer concept for a pitch? Some of the best agencies in the business trust us with their most important client campaigns.

Our support services are designed for agencies that want to scale up on demand, better serve their current clients, and win more new ones.

“They took the time to really understand us. Then proceeded to knock it out of the park with our new brand.”

— VP Marketing, FinTech

Trusted by…

We have both depth and breadth when it comes to partnering with top-notch teams across every industry. Whether working with non-profits, for-profits, agencies, or the fab folks in between — we’ve had a blast working arm-in-arm to make brands irreplaceable.

Here are a few select brands we’ve worked with over the years.

Allscripts

Apple

Armstrong McGuire

BASF

Bayer Crop Science

Breast Cancer Index

Cabo Wabo Tequila

Cambrex

Carma

Coca Cola

Cordura

Delta Dental of NC

Disaronno Original

Downtown Raleigh Alliance

eCat by SuperCat

Evernote

GE

Google

HH Architecture

HIRE Strategies

IBM

Innovate Raleigh

Mercury Health x WebMD

Merz

MetLife

Microsoft

Now Serving

Kinderbean Pet Co.

Pinecrest Durham

Polaris

PriceFX

Psychable

The Raleigh Chamber

Research Triangle Regional Partnership

Ripe Revival

Salix Pharmaceuticals

Samsung

SEPI

SignatureFD

Soapbox Films

Solaria

Solar Power

Sony

Spectraforce

Teleflex

Spreedly

TrialCard+

Triangle DEI Alliance

UNC-Rex Healthcare

US State Department

Wake County Economic Development

Wake Tech Foundation

Vital Plan

Let’s bring your brand (back) to life.

Whether you’re in launch phase, or want to optimize your existing brand — we can help you create an irreplaceable experience for both your clients and your team.