We help you activate your brand so you can supercharge your business.

Define

  • Market Research & Consumer Insights

  • Competitive Positioning

  • Ideal Customer Profile (ICP) Development

  • Brand Architecture

  • Employer Value Proposition (EVP)

Design

  • Brand Vision & Values

  • Brand Voice & Personality

  • Messaging & Brand Storytelling

  • Visual Identity Design

  • Interior & Environmental Branding

Deploy

  • Internal Brand Rollout & Alignment

  • Campaign & Creative Strategy

  • Brand Governance Strategy

  • Brand Audit & Evolution

  • Employee & Customer Engagement

  • "This work made me fall back in love with my company."

    Sonya Hopson, CEO, HIRE Strategies

  • "Offset really helped crystalize our idea in a crisp, concise way that we just couldn't have done ourselves."

    Chris Ng Cashin, Managing Director, Pinecrest Durham

  • "I felt instantly understood. They gave my brand a pulse!"

    Amy McInnis, Founder, Needledriver

  • "They completely redefined how we see ourselves."

    Matt Smith, VP Community Engagement, Wake Tech Foundation

Select brands we’ve worked with over the years.

Allscripts

AMEX

Appian

Apple

BASF

Bayer Crop Science

Braswell Family Farms

Breast Cancer Index

Bryant Corp.

Cabo Wabo Tequila

Carma

Coca Cola

Cordura

Disaronno Original

Evernote

GE

Google

IBM

Merz

MetLife

Microsoft

Marriott

Polaris

PriceFX

RiverWild

Samsung

Soapbox Films

Solaria

Solar Power

Sony

Spreedly

Syniti

Teleflex

TrialCard+

UNC Healthcare

US State Department

WebMD

Our collective model connects exceptional people with work that brings them joy (without the big agency overhead).

The Power of the Collective

Through our Collective model, we’re able to provide the highest level of service without the big agency price tag.

Offset maintains a tight network of seasoned & savvy partners who have the opportunity to choose to work on your brand — so you can be sure they’re personally invested in your success.

Areas of expertise within our Collective:

    • Website Copy

    • Blog & Social Copy

    • eBooks & White Papers

    • Ghostwriting

    • Editorial & Bylines

    • Copyediting

    • SEO & UX Design

    • Website Design & Development

    • Digital Marketing & Advertising

    • Social Media Strategy & Management

    • Lifestyle, Portrait & Product Photography

    • Video Production

    • Customer Reference Programming

    • Animation & Motion Graphics

    • Go-to-Market Strategy

    • Strategic Communications

    • PR & Media Relations

Let’s put your brand (back) to work.

Whether you’re in launch phase, or want to optimize your existing brand — we can help you create a brilliant brand experience that helps you connect with people & drive the growth you want.

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