THE BRIEF

Design a brand for a cleaning product in a crowded retail space that feels as joyful and fun as owning a pet.

THE STRATEGY

Loving our pets is easy. Dealing with their messes is not. Kinderbean Pet Co. went to market with a goal of helping pet parents create a sparkly clean home and reduce the stress of cleaning up after their pets. After conducting competitive landscape audits and research, we helped this brand find a unique place in the market by designing a quirky brand identity that was playful and full of fun. Unlike the other products out there, this heavy duty enzyme cleaner works and stands out on the shelf.