Soapbox Films
Helping one of LA’s most innovative film studios turn work into wonder.
“An amazing team of badass women; true partners who became an extension of our team. Their creativity and strategic approach to building our brand has been, and will continue to be, the gift that keeps on giving.”
— Gayle Jones, VP Branded Content
OVERVIEW
Soapbox Films, an independent production studio in Los Angeles, needed a refreshed brand and identity that would help showcase the studio’s standout work, while capturing its unique personality. Given the studio’s diverse client portfolio, the new brand identity needed to play nicely with both Disney and Wes Craven, depending on the day.
THE STRATEGY
Through an in-depth analysis of the highly competitive landscape, and intense creative collaboration between our two teams, we established brand distinction that leaned equally on their culture of hard work, and their playful spirit. Their new identity, Serious Fun,™ struck just the right balance — one that would appeal to both family film studios and horror audiences alike.
THE OUTCOME
A distinctive brand and a refreshed website that showcased the studio’s standout work, while capturing its essence and brand promise — boosting employee engagement, and better positioning the studio to stand among its industry peers.
Brand & competitive positioning
Mission, vision & UVP development
Brand identity expansion/evolution
THE APPROACH
Brand manifesto & storytelling
Brand campaign strategy & creative
Brand rollout strategy & support
Special shout-out to the talented Collective partners who contributed to this work:
Want to seriously fuel your fun?
Kick ass branding is for everyone. If you’re ready to fall in love with your brand again, let’s talk. :)