WE ARE OFFSET

We’re excited to announce that Powell is now Offset Collective — a strategic brand and culture agency that uses data, insights and breakthrough creative ideas to help you find (and own) your best market position and tell a more meaningful, authentic brand story.

  • "Offset is a brand-building powerhouse."

    Sonya Hopson, CEO, HIRE Strategies

  • "They helped crystalize our idea in a crisp, concise way we just couldn't have done ourselves."

    Chris Ng Cashin, Managing Partner, Pinecrest Durham

  • "Loved the creative & strategic way they spoke into our work. They're willing to take (and give) feedback, and generally fun to work with!"

    Chief Marketing Officer, FinTech

  • "The process of finding out who I was — from mental blueprint to brand — was an uncanny experience & I felt instantly understood. They gave my brand a pulse!"

    Amy McInnis, Founder, Needledriver

Trusted by…

We have both depth and breadth when it comes to partnering with top-notch teams across every industry. Whether working with non-profits, for-profits, or the fab folks in between — we’ve had a blast working arm-in-arm to make their brands irreplaceable. Here are a few that we’ve loved over the years.

AARP

Allscripts

Apple

Armstrong McGuire & Associates

BASF

Breast Cancer Index

Cabo Wabo Tequila

Cambrex

Chair 8

Coca Cola

Delta Dental of NC

Downtown Raleigh Alliance

DuPont

eCat by SuperCat

Evernote

GE

Google

HH Architecture

HIRE Strategies

Habitat for Humanity

IBM

Innovate Raleigh

JP Morgan Chase

LCI

Mercury Health x WebMD

Merz

Method Savvy

MetLife

Needle Driver

NC Chamber of Commerce

Now Serving

Kinderbean Pet Co.

Pinecrest Durham

Psychable

The Raleigh Chamber

Research Triangle Regional Partnership

Ripe Revival

Spreedly

Salix Pharmaceuticals

Samsung TV

SEPI

SignatureFD

Soapbox Films

Spectraforce

Teleflex

Spreedly

TrialCard+

Triangle DEI Alliance

UNC Rex

Under Construction Carolinas

US State Department

UNC-Rex Healthcare

Wake County Economic Development

Wake Tech Foundation

Vital Plan

Are you ready to build a more meaningful brand experience?