BryantCorp
Evolving a family legacy and trusted brand for its next chapter.
THE BRIEF
With a leadership transition underway and new markets on the horizon, the Malcolm Bryant Corporation needed to evolve its identity without losing its roots. Known for integrity, generosity, and excellence in hospitality, the company had grown from a family business into a full-scale management and development firm spanning hospitality, commercial, and residential properties. The challenge: create a modern brand that could scale with the next generation—one that would resonate with investors, tenants, and team members alike while preserving the warmth and purpose-driven spirit that defined its past.
THE OUTCOME
BryantCorp emerged with a clear, unified identity—modern enough to grow beyond its founder’s name, yet grounded in the values that built its reputation. The rebrand provided internal clarity, strengthened recruitment messaging, and laid the foundation for a new chapter of thoughtful growth across the Carolinas and beyond.
+ Market research
+ Company culture audit
+ Positioning & brand strategy
+ Visual identity redesign
THE APPROACH
+ Branded collateral system
+ Rebranding launch planning
+ Website
In collaboration and partnership with Collective members Chair 8 (website) and Chris Gupton (graphic design):
Original
Revised
“I feel much more confident with our new branding. We now have a solid foundation to build on. Offset really brought it to a different level for us.”
- Harrison Bryant, Marketing Manager
READY TO START YOUR BRAND’S NEXT CHAPTER?
