BryantCorp
Evolving a family legacy and trusted brand for its next chapter.
THE BRIEF
With a leadership transition underway and new markets on the horizon, the Malcolm Bryant Corporation needed to evolve its identity without losing its roots.
Known for integrity, generosity, and excellence in hospitality, the company had grown from a family business into a full-scale management and development firm spanning hospitality, commercial, and residential properties.
The challenge: Create a modern brand that could scale with the next generation — one that would resonate with investors, tenants, and team members alike while preserving the warmth and purpose-driven spirit that defined its past.
THE OUTCOME
BryantCorp emerged with a clear, unified identity—modern enough to grow beyond its founder’s name, yet grounded in the values that built its reputation. The rebrand provided internal clarity, strengthened recruitment messaging, and laid the foundation for a new chapter of thoughtful growth across the Carolinas and beyond.
In collaboration and partnership with Collective members Chair 8 (website) and Chris Gupton (graphic design):
THE APPROACH
Market research
Company culture audit
Positioning & brand strategy
Visual identity redesign
Branded collateral system
Rebranding launch planning
Website design & development
Original
New
“I feel much more confident with our new branding. We now have a solid foundation to build on. Offset really brought it to a different level for us.”
- Harrison Bryant, Marketing Manager
