KickDry
Elevating a functional product into a playful brand. Because sports doesn’t have to stink.
THE BRIEF
KickDry's drying and deodorizing shoe inserts are a game changer — but the product was getting lost in a crowded commodity space.
Through competitive and consumer research, we quickly identified an untapped market opportunity and got to work rebuilding this brand focused on our ideal customer: soccer moms. We rebuilt their messaging platform to support a bold repositioning and then created a distinct brand identity to match.
THE STRATEGY
THE APPROACH
Market Research + Consumer Research
Positioning & Brand Messaging
Visual Identity
Website
GTM Strategy + Activation
30% sales growth
THE RESULTS
Amazon sales soared following the new brand launch, with growing online sales month over month. Year one was capped off by a Spring launch with Adidas providing KickDry inserts to its NWSL-sponsored athletes.
“This team is incredibly talented and collaborative. We worked closely to rebrand our product and build an entirely new website and marketing program.
The results have been nothing short of spectacular.”
— Ben Feldman, CEO
ORIGINAL LOGO
NEW LOGO
To the insanely talented Collective parters who have collaborated on this work:
DevPort Studio, Programming & Development
Chris Gupton, Design
Chair 8, Photography