COLLECTIVE CUTS
Insights from the Offset Crew
Elevate Your Pitch: Why You Absolutely Need a Brand Strategist for Investor Relations
Whether you're a startup founder seeking initial funding or a C-suite executive eyeing an exit or IPO, this one's for you. If you are where you are, you’re likely very familiar with the components that make a company appealing…
Core Values vs. Brand Value: What’s the Difference?
The terms "Brand Value" and "Core Values" might seem interchangeable, but they're two distinct pillars of a strong, irreplaceable brand. If you're confused about which is which and why it matters…
Don’t Start with Why: How to Find Your Brand Purpose the Right Way
“Start with why.” Everyone says it, and many believe in it. But most people are getting the whole Start with Why movement wrong. Here’s what you need to know about how to do it right.
Why Your Logo Isn't Enough: The Real Story Behind Successful Branding
It's not just about a logo or a catchy tagline. Your brand is the complete package of experiences, emotions, and perceptions that people associate with your business.
How to Conduct a Quick and Easy Brand Audit: A Checklist
You've probably heard the phrase "knowledge is power" before, and it couldn't be more true when it comes to conducting a brand audit. With these easy steps, you too can stay on top of your game.
The Power of Branding for Clean Energy Entrepreneurs
If you’re an entrepreneur in the clean energy space, you already know how important it is to secure venture capital funding. But did you know that having a strong brand could be the key to unlocking those crucial funds?
Naming 101: The Art and Science of Brand and Product Naming
Naming your product or company can be an involved process. We know that a name can make a huge impact on how people perceive your product.
Branding is a Verb
The word “brand” may be one of the most misunderstood words in the English language. In spite of its linguistic origin, the word “brand” is much more than a logo slapped on a plastic tube…
Brand-Powered Sales Growth: 5 Strategies to Increase Revenue Without Hiring
Building a robust brand is a game-changer when it comes to driving business growth. But your brand is more than just your logo and tagline; Brand (with a capital B) embodies your essence, values, and promises to your customers — and can help supercharge your sales.